BLINK

A language of love, through light.

From Inception to Innovation

Teaming up with a top-notch, yet close-knit group at SapientRazorfish, we set out to create a one-of-a-kind experience for Ronald McDonald House Charities (RMHC). The fact that we began with nothing and ended with a working prototype that was short-listed at Cannes Lion for Product Design - Social Impact is overwhelmingly awesome.

From concepting the original idea, to helping create the language of light, to coordinating with our developers to invent the tech, to creating copy for all instances of Blink, to setting them up with families at RMCH and interviewing them on its impact, to generating the website copy, to writing award submissions, to riding the high of making a real piece of innovation: I was there for every part of the process. 

Working on the Blink project was a humbling and inspiring experience. One I'll be proud of for the rest of my days as a copywriter. (And human being, if I'm being honest.)

Check out more information about the project below.

A More Detailed OvervieW

This video (also co-written by yours truly) gives a more detailed overview into how we created the Blink and how it worked for our families at RMHC.

The AWARDS WON

And this is where my humilty ends... Not-so-suprisingly, Blink has won multiple awards in 2017 with hopefully more on the way. Take a look at what we've won so far:

Cannes Lion - Product Design, Social Impact (Shortlist)
London International Awards - Health Care, Digital (Silver) // Product Development, Design (Finalist)
Clio Health - Innovation: Health & Wellness (Bronze) // Digital/Mobile: Health & Wellness (Bronze)
Core 77 - Interaction Winner
FastCo Innovation by Design - Honorable Mention in UX
International Design Excellence Awards - Digital Interaction Winner (Silver)
The Smarties - Innovation, Enabling Technology (Gold) // Socail Impact, Marketing Strategy (Shortlist)
IDEA Awards - Top Winner