CAT Footwear

CAT Footwear is legacy brand that’s bold. Real bold. Helping them develop product campaigns, define brand collection, and writing pages and pages of product copy – let’s just say I’ve spent a lot of time with this powerhouse footwear brand.

ProRush Speed
Grip for the Hustle

As we’re shifting from a creator economy to a mover economy, CAT started to develop footwear aimed towards the Industrial Athletes, the CATalysts that move the world (they didn’t end up using that line, but I still like it.)

ProRush Speed - 0:30

ProRush Speed - 0:06

ProRush Speed - 0:30

ProRush Speed - 0:06

Streamline
All-in, Every day

Another shoe designed for Industrial Athletes, we got to do a few more fun social executions for this campaign.

Streamline: All-in, Every Day - 0:15

Streamline: Designed for the Grind (Social)

Streamline: Keep It Light (Social)

Streamline: On the Job (Social)

Streamline: Work(out) Metrics (Social)

Streamline: All-in, Every Day - 0:15

Streamline: Designed for the Grind (Social)

Streamline: Keep It Light (Social)

Streamline: On the Job (Social)

Streamline: Work(out) Metrics (Social)

The CROSSOVER
Slip On, Step Out

The shoe designed for dog dads… and I still can’t believe I haven’t ordered my pair yet.

Crossover: Slip in, Step Out - 0:15

Crossover: Walk Between Worlds (Social)

Crossover: Slip In, Snap On (Social)

Crossover: How To (Social)

Crossover: Easy to Clean (Social)

Crossover: Dog Dads (Social)

Crossover: Slip in, Step Out - 0:15

Crossover: Walk Between Worlds (Social)

Crossover: Slip In, Snap On (Social)

Crossover: How To (Social)

Crossover: Easy to Clean (Social)

Crossover: Dog Dads (Social)