FARMALL – THE ONE FOR ALL SINCE 1923

Case IH – a leader in agriculture equipment and solutions – had an anniversary on the horizon. They were celebrating 100 years of their most iconic tractor: The Farmall. It was the first all-purpose tractor and it has an undeniable impact on farming’s history, while still being well-loved by millions today.

This holisitic, year-long campaign educated about the Farmall’s legacy, showcased modern models, and told stories of people that felt such a strong bond with these tractors, they became extensions of their family.