McCafé Quiz

McDonald's was looking to increase awareness about the full-array of drinks available at McCafé through a fun, "snackable" moment on their app.

Working with the rest of my Agile Engagement Team at McDonald's, we decided to create a daily quiz that tested your knowledge on all things coffee and recommended a McCafé beverage based on the customers' personal taste. The quiz also incorporated some seasonal trivia to get customers in the spirit of the upcoming holidays.

Check out following videos to view the experience:

All in all, I created over a 150 unique questions that spanned the 49 day long experience. I also assumed the role content strategists, creating the content calendar and going through rigorous rounds of feedback. 

Millions interacted with the experience... But even if I only enriched one mind,  it was totally worth it. I think.