The spark for this idea started as a small, internal project for our SapientNitro holiday party. We wanted to spread good cheer to anyone and everyone, no matter how they celebrate the holiday season. But even though we were keeping it politically correct, that didn’t mean it couldn’t still be engaging and lighthearted. With that, the idea of Merry Ambigumas was born. (A name I proudly get to take credit for.)

The installment took over the wall outside our holiday party venue, the Violet Hour. Working with the very talented local artist, Jenna Blazevich, we created a one-of-a-kind mural that people could interact with using touch. We also designed a logo, invitations, posters and a set of holiday cards to go along with it.

AWARDS WON:

2016 Chicago ADDY’s
OOH & Ambient Media, Advertising (Special Judges Citation of Excellence)
OOH & Ambient Media, Advertising Self-Promotion (Silver)
OOH & Ambient Media, Events (Bronze)
OOH & Ambient Media, Self Promotion (Bronze)

Communication Arts 2016 Design Annual
Self-Promotion (Winner)

Creativity International Design & Advertising Awards 2016
Digital Outdoor/Billboard (Platinum/Best in Category)
Ambient Media (Gold)
Self Promotion (Gold)
Sign (Platinum/Best in Category)

Graphis 2016 Design Annual
Video Interactive Design (Gold Graphs Design Award)
Environmental (Merit Award)

HOW International Design Awards 2016
Signage & Environmental Graphics (Merit Award)

W3 Awards 2016
Marketing – Environmental/Experiential – Self Promotion (Silver W3)

The Doohdas - Digital Signage Awards 2016
Content & Creativity – On the Street (Winner)
Technical Innovation – Interactivity (Winner)