SapientNitro created an experience in the McDonald's app that encouraged folks to shake their gifts this holiday season to unlock some stellar promos. Giving the joy of millions of McNuggets, how can you not love that? 

As a copywriter, I worked on on this project from the concepting stage, all the way until it's release. Folks really got into the spirit of Shake a Gift. It was a huge success for not only McDonald's, but also the hardworking team at Sapient who made it happen.

Scroll down to check out the full in-app experience.