Peter is a writer

Seasons of the Mac

McDonald's originally came to us with the request for an experience to elevate the new Mac Jr. & Grand Mac added to the Big Mac line-up. So SapientRazorfish created 30 days of unique content that celebrated something new, daily.

Unfortunately some great experiences never see the light of a phone's LED.

But since Seasons of the Mac was fully developed, we decided to create a sizzle reel anyways. Because the Big Mac (and this work) is something to celebrate.