SIgnature Crafted Recipes

When McDonald's launched a whole new line of premium sandwich recipes, they wanted to raise awareness about the three unique flavors. So we did by creating three unique interactions that delivered fresh, daily content for over a month.

Check out the following videos for an example of each experience:

Flavorscope

A daily horoscope based on the premium flavors of Signature Crafted Recipes.

FLAVOR-FORMAL NAME

Got a plain name? Get one with a little more swagger, based on the ingredients of the new sandwiches.

Word of the Day

A whole new vocab based on the unique flavors of the new Signature Crafted sandwiches.