Summer Sip Summer
McDonald's let us stretch our creative wings during the Summer of 2017 when they asked us for a summer engagement for the app. Its purpose was to promote $1 Coke and McCafé delights all summer long.
So we challenged customers to snap fun pics based on prompts. We then provided filters and allowed users to share their photos directly to Instagram & Facebook.
Check out the experience flow by viewing the video and view some of the challenges by browsing the gallery.