McDonald's
During my time with Publicis Sapient, I've written a McBUNCH of copy for the McDonald's App.
(And yes… they hate it when you add “Mc” to a headline.)
Shake A Gift
SapientNitro created an experience in the McDonald's app that encouraged folks to shake their gifts this holiday season to unlock some stellar promos. Giving the joy of millions of McNuggets, how can you not love that?
Signature Crafted Recipes
McDonald's launched a whole new line of premium sandwich recipes and wanted to raise awareness about the three unique flavors. So we did by creating three unique interactions that delivered fresh, daily content for over a month.
Headlines, Headlines, Headlines!
Every copywriter has to write 'em! And McDonald's needed them. Here's some of my favorite headlines from my many months with the golden arches.
Summer Sip Savor
This summer engagement allowed users to capture the best moments of summer, add filters to them & share them via social media. Because who doesn't love summer selfies?
McCafé Quiz
McDonald's was looking to increase awareness about the full-array of drinks available at McCafé. So we created a quiz the elevated their drink image and provided fun facts for the Holiday season.
Seasons of the Mac
For 30 days straight, there was something to celebrate in the app. (Almost.) McDonald's introduced a whole new Big Mac line-up, so we developed an engagment that gave users more reasons to cheer.
